Website Search Engine Optimization (SEO)

SEO stands for search engine optimization. It is the technical ways of saying, "get good search engine results." SEO is a science that many of the most popular websites have mastered. SEO drives people to our web sites via search engine page results. Optimization makes the content on pages stand out to engines so a site surfaces to the top of search results.

SEO High-level Concepts

There are two key concepts to web site SEO as far as search engines are concerned: popularity and relevance. To illustrate, imagine you just wrote a book. It becomes very popular and well cited and becomes a best selling novel. Distributors make the most money by selling books people want to read. So, they advertise those books at the top of their lists and in the front shelves. Your web site is the same. Google, Yahoo, MSN, etc. want sites that are cited on other sites and they want the site's content to be relevant to what the searcher is looking for.

Site Relevance

To be relevant to your visitors and search engines write great quality content for your users. Figure out what key words you want to use in each page and write about that topic. Don't have less than 4 solid paragraphs with at least 2 descriptive sentences each. Engines crave content. They don't care about design (your visitors do though) and will likely discard most images, flash, and other fancy stuff. They want words. A few well written pages is much better than many with a couple of sentences each. Some site designers will get pages out there just so engines can see them with the intent to flesh out the pages later. That is OK as long as the "later" doesn't take too long. Poor pages can penalize a good site.

Site Popularity

Provide great content so others will link to you. For example, if Opra recommends a book many people read it. Search engines are built to judge how many people are recommending other web sites and they weight the recommendation by how popular the referring site is. The key is to get as many high ranked and relevant web sites to link to you as possible.

Make a substancial effort in your SEO activities so your website will perform and draw search engine visitors. It is a very important key to your website's success. Please contact us if you would like to learn about the Vauntium SEO program.